Seedsman

Founded in September 2002 by the enterprising cousins, Will and Tom, Seedsman began as a family venture and remains so today. Will, with his experience in hemp cultivation and product sales, and Tom, armed with knowledge from a university course in food marketing, were a formidable duo.

Their journey kicked off with a whirlwind of preparation – designing packaging, crafting a website, and creating marketing materials. Seedsman made its grand debut in March 2003 at the Cannatrade Show in Berne, Switzerland. The company's early image and branding was deliberately mainstream, aiming to resonate with a broad audience to reflect the diversity of people who love cannabis, rather than cling to a traditional hippy or stoner image. In an era where cannabis use crossed all societal boundaries, Seedsman's brand strategy was clear – to appeal to everyone, regardless of lifestyle.